EYE-TO-EYE

SAN DIEGO ZOO WILDLIFE ASSOCIATION: SAFARI PARK

An invitation to take a closer look into the eyes of conservation, filmed using the same technique that helps support wildlife conservation efforts at the San Diego Zoo Safari Park, eye contact.

OOH/PRINT
Working closely with National Geographic Director Justin Bastien and zoologists, we were able to capture some of the Safari Park’s incredible species up-close. Then we transformed some of Bastien’s eye-catching macros into print and OOH driving major impact.

“The more you see them, the more you can’t see a world without them.”

BTS